Spot Mail

There are so many creative ways to get the word out on your business. Many turn to the Internet while others prefer to market to their local community. This article will focus on creative ways to promote your business in your local community.

Just about anything can have your business logo on it. One very effective technique is to brand your business logo on the back of a t-shirt. Then simply, wear it when you go out to do your Read the rest of this entry »

‘N-N Consulting’ is an extremely useful blog for several different types of people. There are posts about all kinds of subjects and they contain a wealth of information.

If you like the idea of working from home then there are two great articles to read and if you want advice about starting your own business then you’ll find plenty on here!

It is all very handy for anyone who is already in business as posts such as, ‘The Read the rest of this entry »

I have just read about the, ’Multi-Million Dollar Feud Between eBay and PayPal’. It took place over two years ago now and I had forgotten all about it. It’s amazing how two giants like Google and eBay can behave in such a childish way.

Overall I think that PayPal is great. We all know about their charges and I am sure that they rake in plenty of money, but at the end of the day it makes life Read the rest of this entry »

Facebook plays an extremely large part in today’s society so this post is probably going to upset a few people. In general, I found myself agreeing with it though.

It isn’t just teenagers who use Facebook; although I think that they do make up the larger part. There are a lot of older people who use it as well. It is like the internet; it is something very useful if it is used in the right way.

It is important Read the rest of this entry »

Just a buffer and a chance to wish everyone a happy, healthy and successful 2009!

Whatever business you run, if you have a website it is always worth having some kind of mailing list people can opt into. Once you have their data, you can keep them up to date about special offers, new products and prices, and any events that you might have in the pipeline. If you have decent piece of email marketing software, it will mostly be automated and you?ll be able to roll it out quickly and easily.

So if you have all these things in place already, here are five top tips in order to improve your email strategy.

List cleaning.
Be sure to update and keep your lists clean and current. There is nothing more alienating that emailing the company owners now deceased father trying to sell him your product or services.

List segmentation
Segment your list so that you can take advantage of niche areas of people for targeted marketing.

Use authentication methods
Authenticate those on your list, make sure that the data is true and clean.

Rethink, don?t just roll out.
Rather than re email the same campaign again and again, remember to rethink and rebuild some from scratch. Even if you are selling the same thing, different presentation and packaging can make all the difference.

Triggered emails to stay in touch
Triggered emails are automated emails that get sent out under a set of conditions. These are a great way to keep touch with your client base. For example, if you capture their brith date on signing up, any time the birthday of one of them comes up, the system will automatically send them a happy birthday email. This is a great way to make each person feel like an individual, even though you are mass processing them.