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	<title>Spot Mail</title>
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	<link>http://www.spotmail.co.uk</link>
	<description>Email marketing News</description>
	<pubDate>Wed, 05 May 2010 16:45:07 +0000</pubDate>
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		<title>Marketing tips to make you a winner!</title>
		<link>http://www.spotmail.co.uk/2010/05/05/marketing-tips-to-make-you-a-winner/</link>
		<comments>http://www.spotmail.co.uk/2010/05/05/marketing-tips-to-make-you-a-winner/#comments</comments>
		<pubDate>Wed, 05 May 2010 16:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=48</guid>
		<description><![CDATA[
Nothing succeeds like success. True, but what makes you successful? Marketing is the lifeblood of any business and if you get your marketing act straight, you can give your competitors a run for their money! If you are confused and your marketing plan is going nowhere, try following these tips to make your business boom. [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/Mystery%20shop_483.png" alt="Marketing tips to make you a winner!"></div>
<p style="TEXT-ALIGN: justify; LINE-HEIGHT: normal">Nothing succeeds like success. True, but what makes you successful? Marketing is the lifeblood of any business and if you get your marketing act straight, you can give your competitors a run for their money! If you are confused and your marketing plan is going nowhere, try following these tips to make your business boom. Here is what to do if you do not wish to celebrate Doom&rsquo;s day for your business!</p>
<ul>
<li>· Giving more to people is what matters. <span id="more-48"></span>When customers think that they are getting a great bargain, they just jump at the chance. Try to find low budget yet product enhancing techniques which add value to your product and then hike up the price slightly. This way, customers are lured into buying your product boosting your sales!</li>
<li>· Give away discount coupons, credit points or some incentives which push customers towards buying more from you. Apart from discount and sale season, it is a pleasure for customers to receive an unexpected bonus.</li>
<li>· Take customer feedback and get them to fill out forms giving away their details. This way, you can use permission marketing and send emails, newsletters and even pamphlets addressed specifically to customers. This is something no one can ignore and this gives a personal touch to your marketing efforts.</li>
<li>Get all of your new products out of that <a href="http://www.storage.co.uk/">storage unit</a> and out on the floor at a promotional discount. Once people start buying it, take their feedback and use it for advertising of the same product. This will increase sales and once your product is a hit, you can raise the price.</li>
<li>· Go high on customer relationship management. Keep track of all your customers on a database so that you have a direct contact with all your customers. Details of purchase related and personal information can be a bonus for future transactions since familiarity is what customers prefer.</li>
</ul>
<p style="TEXT-ALIGN: justify; LINE-HEIGHT: normal">Making use of these tools and tips to attract and retain customers and watch the difference in your business! Author Milan Kundera said: &#8220;Business has only two functions &ndash; marketing and innovation.&#8221;Good marketing can lead you to innovate the best of products so get the basics right and laugh your way to the bank.</p>
<p><a href="http://www.storage.co.uk/"></a></p>
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		<item>
		<title>Sky Sports Super Six</title>
		<link>http://www.spotmail.co.uk/2010/04/29/sky-sports-super-six/</link>
		<comments>http://www.spotmail.co.uk/2010/04/29/sky-sports-super-six/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 16:45:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=46</guid>
		<description><![CDATA[
For all the football (soccer) fans out there, there is a fantastic competition to enter on the Sky Sports website. If you sign up and register, free of charge, you can enter the Super Six competition. Every week, six games are highlighted out of all the action in the Premiership and the Championship and it [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/football_852.png" alt="Sky Sports Super Six"></div>
<p>For all the football (soccer) fans out there, there is a fantastic competition to enter on the Sky Sports website. If you sign up and register, free of charge, you can enter the Super Six competition. Every week, six games are highlighted out of all the action in the Premiership and the Championship and it is your job to guess the scores in all six of those games.</p>
<p>The prizes are the best thing about this competition, as well as <span id="more-46"></span>the free entry. If you guess all six of the scores correctly, you will win 100,000 pounds. That is not a typo either, 100,000 pounds is massive. This is, of course, very difficult to do, but as the game is free, you have nothing to lose. There are smaller prizes also. If you guess the most correct scores after a weekend&rsquo;s play, you will win 5,000 pounds, which is also a fantastic prize. Beat that <a href="http://findfinancialadvisors.co.uk/">independent financial advisors uk</a>!</p>
<p>Obviously, guessing a score is a difficult thing to do, but what this game does, beyond giving you the chance to win serious money, is build up excitement over certain games that, otherwise, you might not have cared about. They say it matters more when there is money on it, and that is definitely the case here.</p>
<p>If two people should be tied with the correct scores then another way of determining the winner is used. After you pick your scores, you then have to pick a time in minutes when you think the first goal of the six games will be scored. The person who has the number closest to the actual time of the first goal will win the prize.</p>
<p>So go to Sky Sports and get involved, its free and you have nothing to lose.</p>
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		<item>
		<title>Freelance Writing Gigs</title>
		<link>http://www.spotmail.co.uk/2010/04/11/freelance-writing-gigs/</link>
		<comments>http://www.spotmail.co.uk/2010/04/11/freelance-writing-gigs/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 15:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=44</guid>
		<description><![CDATA[
For freelance writers, it is difficult to find jobs, at least, it is difficult to find well paying jobs. Some jobs are location based, and most of these seem to be in the USA, and some pay a ridiculously small wage. I have actually seen jobs advertised with a pay of $1 per 500 words. [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/JobSearchNewspaper_247.png" alt="Freelance Writing Gigs"></div>
<p>For freelance writers, it is difficult to find jobs, at least, it is difficult to find well paying jobs. Some jobs are location based, and most of these seem to be in the USA, and some pay a ridiculously small wage. I have actually seen jobs advertised with a pay of $1 per 500 words. I cannot believe people actually prostitute themselves off for that sort of wage. It&rsquo;s terrible. </p>
<p>However, a few years ago, a freelancer decided to create <span id="more-44"></span>her own blog. This blog was for freelancers like herself trying to find jobs. The blog was successful and became the <a href="http://www.freelancewritinggigs.com/">Freelance Writing Gigs</a> website that we can access today. I have found numerous jobs and great leads on this website and check it out every single week day. </p>
<p>It is updated every weekday morning with some great finds from all over the Internet, freeing up time for many freelancers who would be trawling through page after page of job searches themselves. </p>
<p>This website does not only contain freelance writing leads. It also writes articles about blogs and blogging and about interview techniques or job finding techniques. It even talks about grammar and all things that are important to freelance writers. It is a source of learning and information for all those interested in freelance writing.</p>
<p>It provides inspiration when motivation is hard to come by and provides me with an invaluable resource for my jobs. I recommend to all freelancers to check this website out. It can literally change your life and help you (with a lot of hard work and patience) on the road to freelancing success. Also there is a new <a href="www.sharedlog.co.uk">Sharedlog site</a> in the making, that I think will revolutionize freelance writing. If you don&rsquo;t know about that, you can write about what you like and they will pay you, loads of jobs and most times if you need some ticking over writing money it is the best place. </p>
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		<item>
		<title>Review: VIPRE Antivirus 4.0</title>
		<link>http://www.spotmail.co.uk/2010/03/25/review-vipre-antivirus-40/</link>
		<comments>http://www.spotmail.co.uk/2010/03/25/review-vipre-antivirus-40/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 10:30:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=42</guid>
		<description><![CDATA[
I have tried a wide range of antivirus software and they all seem to be the same in terms of quality and in terms of annoyance levels. The mass majority of software around will slow down your computer to a crawl as it attempts with all its might to conduct a simple scan of your [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/spam_195.png" alt="Review: VIPRE Antivirus 4.0"></div>
<p align="left&quot;style="TEXT-ALIGN: left; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt">I have tried a wide range of antivirus software and they all seem to be the same in terms of quality and in terms of annoyance levels. The mass majority of software around will slow down your computer to a crawl as it attempts with all its might to conduct a simple scan of your files and programs. Even with today&rsquo;s powerful operating systems, there seems to be nothing you can do to prevent you computer from running like a <span id="more-42"></span>Commodore 64. </p>
<p align="left&quot;style="TEXT-ALIGN: left; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt">One exception to this rule is the new VIPRE Antivirus 4.0. With this new software, you will be able to conduct extensive system scans without slowing down your computer. The virus scans are also conducted radically quicker than most of its competitors. </p>
<p align="left&quot;style="TEXT-ALIGN: left; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt">There isn&rsquo;t too much difference between the 4.0 version and its predecessors; however, the additions that have been made are important. For example, the new 4.0 offers advanced support for 64-bit computers, including boot cleaners and rootkit scanner. There is also support for the Firefox web browser updates. </p>
<p align="left&quot;style="TEXT-ALIGN: left; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt">The VIPRE Antivirus 4.0 includes the usual antivirus plus antispyware for your entire computer&rsquo;s security. Add this to a simple Firewall, and your computer is safe from all attackers, including e-mail based viruses. </p>
<p align="left&quot;style="TEXT-ALIGN: left; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt">The VIPRE Antivirus 4.0 has been awarded the VB100 Certificate. This certificate is given by Virus Bulletin, the world&rsquo;s top virus certification lab, and is only given to those antivirus software that can catch all the viruses tested. It is also certified with West Coast Labs Checkmark Anti-Virus Desktop, as well as many others. </p>
<p align="left&quot;style="TEXT-ALIGN: left; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt">This is the best choice if you are planning on upgrading your malware software. Here, you will get reliable antivirus/antispyware software that not only provides top quality protection for your computer, but will also not inconvenience you while you work. </p>
<p>I have thrilling news before I run, I was chatting to my cousin the other night and he has just got a lovely new position at an <a href="http://www.octopus-hr.co.uk/">hr software</a> company. Well done Luke!</p>
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		<item>
		<title>Review: The Cisco CRS-3 Carrier Routing System</title>
		<link>http://www.spotmail.co.uk/2010/03/19/review-the-cisco-crs-3-carrier-routing-system/</link>
		<comments>http://www.spotmail.co.uk/2010/03/19/review-the-cisco-crs-3-carrier-routing-system/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:00:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=40</guid>
		<description><![CDATA[Cisco&#8217;s new CRS-3 Carrier Routing System (CRS) claims to be the basis for the future of the internet, as well as setting the pace for the future of mobile devices. 
The CRS-3 offers 12 times the traffic capacity of its rivals. This will allow for faster broadband communication and will open up new opportunities for [...]]]></description>
			<content:encoded><![CDATA[<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Cisco&rsquo;s new CRS-3 Carrier Routing System (CRS) claims to be the basis for the future of the internet, as well as setting the pace for the future of mobile devices. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">The CRS-3 offers 12 times the traffic capacity of its rivals. This will allow for faster broadband communication and will open up new opportunities for service providers, in terms of new revenue streams. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">The CRS-3 has three times the capacity of the previous model, the CRS-1, with the possibilities of <span id="more-40"></span>322 terabits per second. With such speed, you could stream every video ever made in less than four minutes, or even allow every person in China to make simultaneous video calls. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Cisco has so much faith in their new carrier routing system that they have invested over one and a half billion dollars into it. This is a great indicator of their commitment and confidence in the product. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Since video applications are changing Internet traffic patterns, Cisco&rsquo;s CRS-3 is linked with all Cisco Nextus products as well as with Cisco Unified Computing (UCS), which will create unified service delivery as well as having the capability of a Network Positioning System (NPS).</p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">This routing system offers notable power savings: 60 percent less power consumption than its competitors. For existing CRS-1 users, the new model also offers you unique expenditure savings and investments. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">The device also contains the QuantumFlow Array Processor, which allows six chips to function as one. This power offers unrivalled processing power compared to Cisco&rsquo;s competitors. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">So Internet users now have something to smile about as the future is here and it will just a matter of how fast the rest of the software and hardware world can catch up.</p>
<p>One last thing, I was speaking to my brother who works in finance and he reckons that there is massive return in buying stocks for <a href="http://www.crownoil.co.uk/home-heating.php">home heating oil</a>. He is one of those types of people who is of the opinion that America is trying to seize the world by taking over the Middle East. I must say I am getting fairly fed-up of the fact that everyone seems to have the same rationalization on this, can someone please suggest another answer to this fight we seem to keep having.</p>
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		<title>Business Building Tips - How To Automate The Business Building Process</title>
		<link>http://www.spotmail.co.uk/2010/03/17/business-building-tips-how-to-automate-the-business-building-process/</link>
		<comments>http://www.spotmail.co.uk/2010/03/17/business-building-tips-how-to-automate-the-business-building-process/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 09:41:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=38</guid>
		<description><![CDATA[
Building a business takes a great deal of time, commitment and effort. However, when you can automate the process, it makes the process go a whole lot smoother. Having an automated system for your business can really help with the everyday tasks that need to be done in your business.
An automated marketing system can guide [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="" alt="Business Building Tips - How To Automate The Business Building Process"></div>
<p>Building a business takes a great deal of time, commitment and effort. However, when you can automate the process, it makes the process go a whole lot smoother. Having an automated system for your business can really help with the everyday tasks that need to be done in your business.</p>
<p>An automated marketing system can guide your prospects through a step by step system that will do all the telling, explaining, selling and follow up for you. This way, you <span id="more-38"></span>can go on to do other things and let the system take care of the work for you.</p>
<p>These types of systems can track all activity for you such as visitors, opt in leads and sales. Not only will you be provided with an automated system that takes care of your prospects and tracks your results, but a good system will also provide everything you need in one place so that your marketing campaigns will go along smoothly. This includes step by step training, guidance, support and an organized back office. </p>
<p>Some types of automated systems would include autoresponders, lead generators and generic downline builders. There is no longer a need to do hours of cold calling. Your responsibility would be to drive traffic to your automated system and let that do the rest of the work for you.</p>
<p>These types of systems do have their advantages, however, there is a disadvantage as well. There is no personal contact with your prospects which help to build relationships. It is advised that you still make an initial call to contact your prospect once they have entered your system because it is you that your prospect is really signing up with, not your business. Every good marketer understands the importance of real person contact when building their business. This will go a long way in your business building strategies. If you are looking for a profile of a company who have implemented technical systems to help with running a business, you may want to check out <a href="http://www.eniginadvice.com/">enigin business advice</a>, it is a really great site! </p>
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		<title>Using HTML Email Marketing to Your Advantage</title>
		<link>http://www.spotmail.co.uk/2010/03/01/using-html-email-marketing-to-your-advantage/</link>
		<comments>http://www.spotmail.co.uk/2010/03/01/using-html-email-marketing-to-your-advantage/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 16:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=36</guid>
		<description><![CDATA[
Today&#8217;s marketing world is a much different environment from the paper pamphlet days of years ago. In today&#8217;s digital world, marketing can be conducted cheaply, quickly, and with greater ease. 
E-mail marketing is beneficial for many reasons, primarily because it will undoubtedly increase your client base, and after all, marketing in any form comes down [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/mailvendmailbox_411.png" alt="Using HTML Email Marketing to Your Advantage"></div>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Today&rsquo;s marketing world is a much different environment from the paper pamphlet days of years ago. In today&rsquo;s digital world, marketing can be conducted cheaply, quickly, and with greater ease. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">E-mail marketing is beneficial for many reasons, primarily because it will undoubtedly increase your client base, and after all, marketing in any form comes down to the need for a greater clientele. By sending out your information (whether it be newsletters, coupons, etc.) via e-mails is a quicker way to <span id="more-36"></span>reach a larger audience. While placing paper flyers under windshield wipers has a certain nostalgia, it will not reach the same number of customers as it&rsquo;s contemporary e-mail brother. The world is a global community. Try to utilize this strength. With e-mail marketing, you&rsquo;re targeting a world-wide audience, which will in turn grant you with a world-wide client base. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">In addition, your company&rsquo;s content is now available digitally, which means, from your end, you will have little to no cost of production. E-mailing your newsletter is also quickly done with no hassles or stress. From the customer&rsquo;s point of view, they can easily download your content easily. And if the information they receive is something they can share with other like-minded potential customers, a greater client base will be created as a result. HTML <a href="http://www.e-shot.biz">email marketing</a> is often more preferred by customers simply because it is much more attractive than conventional means.</p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Lastly, with HTML e-mail marketing, updating your products or services is done with a greater sense of ease and simplicity. New products can be easily added to pre-existing newsletters and then be easily sent to established and potential customers, who will then share this information. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">The biggest concern to most web based businesses is the cost of marketing and advertising. HTML e-mailing can work to your advantage in many ways when it comes to marketing your products or services. It is easier, less time consuming, and most of all, cheaper. </p>
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		<title>How to Stop Rogue Wi-Fi Hotspots Security Threats</title>
		<link>http://www.spotmail.co.uk/2010/02/25/how-to-stop-rogue-wi-fi-hotspots-security-threats/</link>
		<comments>http://www.spotmail.co.uk/2010/02/25/how-to-stop-rogue-wi-fi-hotspots-security-threats/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:45:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=34</guid>
		<description><![CDATA[
It is important to know that antivirus software or just a firewall can never ensure you 100% protection for your data. There are indeed some methods to thwart the intensions of malicious attacks and wicked attempts to steal any of your data.
You must be aware that free Wi-Fi networks are present anywhere you go. But [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/work-at-home-job-opportunity_302.png" alt="How to Stop Rogue Wi-Fi Hotspots Security Threats"></div>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 10pt">It is important to know that antivirus software or just a firewall can never ensure you 100% protection for your data. There are indeed some methods to thwart the intensions of malicious attacks and wicked attempts to steal any of your data.</p>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 10pt">You must be aware that free Wi-Fi networks are present anywhere you go. But sometimes the attackers open up a scam Wi-Fi network to entice the unwary users so that they get connected to it. Immediately after you <span id="more-34"></span>get connected to this wireless network, the attackers can trace your computer&rsquo;s data traffic and assemble all the insightful information that you send, say like your passwords or card pin numbers. Here is a list of things to keep in mind to be secure:</p>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 10pt">Network name verification: This is very important. Whenever you are using the Internet through any of the cyber centers or any other public places, it is extremely important for you to enquire about the SSID of that center&rsquo;s network. SSID is the name of a wireless network which is relayed over the airwaves and your computer receives this networks signal as a result of which the name appears in the list of all the existing networks. If you are not sure then don&rsquo;t get connected to any open network because most of the wireless networks are not encrypted and therefore do not ensure protection to your data which means that all the information bits traveling between your computer and the router device is vulnerable to changes that can be made by other people who are within your network range. It is always advisable that you should not get connected to public Wi-Fi networks unless you are sure that you possess secure VPN networks. </p>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 10pt">Stronger encryption is better: There are many Wi-Fi network encryptions with some differences. The most widely used is the WEP (wired equivalent privacy) but it can easily be decoded with the tools that are available for hackers. However it is advisable to use WPA (Wi-Fi protected access). </p>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 10pt">Log on to your router&rsquo;s console and go to wireless security settings and allow WPA and then enter your password.</p>
<p style="TEXT-ALIGN: justify; MARGIN: 0in 0in 10pt">Save settings and restart router. These are some safe methods. If you are looking for more advice, check out <a href="http://www.eniginadvice.com/">this blog</a>. </p>
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		<title>How to Choose an Email Marketing Service</title>
		<link>http://www.spotmail.co.uk/2010/02/22/how-to-choose-an-email-marketing-service/</link>
		<comments>http://www.spotmail.co.uk/2010/02/22/how-to-choose-an-email-marketing-service/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 13:30:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=32</guid>
		<description><![CDATA[
E-mail marketing services or e-mail service providers (ESP) are services that will carry the burden of sending out mass e-mails. They host the marketing services so that your ISP will not have to be over-worked. 
Regular ISPs are not designed to handle mass e-mails, so the need for a well established service for your marketing [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/mailvendmailbox_411.png" alt="How to Choose an Email Marketing Service"></div>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">E-mail marketing services or e-mail service providers (ESP) are services that will carry the burden of sending out mass e-mails. They host the marketing services so that your ISP will not have to be over-worked. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Regular ISPs are not designed to handle mass e-mails, so the need for a well established service for your marketing purposes is mandatory. But choosing the proper <a href="http://www.e-shot.biz">email marketing</a> service to fit your online business can be a difficult endeavor. Here are a few guidelines <span id="more-32"></span>when shopping for a provider:</p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Firstly, be sure to select a server with a private IP. This will prevent your target customers from learning your unique internet protocol. Shared IPs should be avoided at all costs. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Secondly, you want to find a service that has good reporting with easily accessible reports that are also easy to understand. You don&rsquo;t want your marketing reports to be convoluted.</p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Next, locate a service that provides reliable and effective customer support and training. If you don&rsquo;t know what you are doing, you won&rsquo;t be successful. Having the proper support will provide you and your customers with the right frame of mind and security to continue operating your business stress free.</p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Your email marketing service should also have a strong infrastructure with multiple high-speed lines with redundancies in place. A collapse of the service would be disastrous to your business and may also cause some customers to look for alternatives. A strong infrastructure will provide stability. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Lastly, let&rsquo;s not forget the payment and pricing. There are usually two types of pricing: 1) monthly billing with no limits; or 2) billing per use. Choose the billing scheme that suits your business. For example, if you&rsquo;re not sending out as many mass e-mails as other businesses, try using a billing per use style. This will cut down on your costs and save you money in the long run. </p>
<p align="left&quot;style="TEXT-ALIGN: left; MARGIN: 0in 0in 0pt">Most providers will offer a free trial period. Utilize this. Determine if one <a href="http://www.e-shot.biz">email marketing</a> service provider is better than another by testing out a few during their free trial period. Once done, you can then determine the best service for your business. </p>
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		</item>
		<item>
		<title>How To Use Email Marketing Effectively In Your Business</title>
		<link>http://www.spotmail.co.uk/2010/02/19/how-to-use-email-marketing-effectively-in-your-business/</link>
		<comments>http://www.spotmail.co.uk/2010/02/19/how-to-use-email-marketing-effectively-in-your-business/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 11:45:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spotmail.co.uk/?p=30</guid>
		<description><![CDATA[
Email marketing, when done correctly, can be a very effective way to build your business. Many marketers have actually built an entire business from email marketing alone. Below you will find some tips you can follow to use this type of marketing in your business successfully.
Before continuing on, it is important that you understand that [...]]]></description>
			<content:encoded><![CDATA[<div style="float:right"><img src="http://sharedlog_ai.s3.amazonaws.com/spam2_262.png" alt="How To Use Email Marketing Effectively In Your Business"></div>
<p><a href="http://www.e-shot.biz">Email marketing</a>, when done correctly, can be a very effective way to build your business. Many marketers have actually built an entire business from email marketing alone. Below you will find some tips you can follow to use this type of marketing in your business successfully.</p>
<p>Before continuing on, it is important that you understand that sending people email that they have not requested is considered SPAM and will get you into some serious hot water, so don&rsquo;t do <span id="more-30"></span>it. With that being said, lets continue on with the tips.</p>
<p>Tip # 1: Concentrate on creating short but creative subject lines. Boring subject lines do not get opened. Extra long subject lines get cut off and don&rsquo;t get your email opened. Short and eye catching subject lines get opened.</p>
<p>Tip # 2: Address your subscribers by their name. This not only personalizes the message to them individually, it also increases your click thru rate because your readers feel as if you are addressing them personally and have something valuable to offer them. Besides, nothing is more annoying than being part of a bulk promotional email spam look a like. </p>
<p>Tip# # 3: Offer valuable content in your message body. You want to give your readers a reason to finish your email and open your next one. If your content is helpful, it will increase your conversion rates because you have positioned yourself as an expert in your industry. Besides, poor content increases your opt out rate which will hurt sales tremendously.</p>
<p>Tip # 4: Make sure to include some type of call to action in your email. Give clear instructions on what your readers should do next. Why should anyone visit your business link if you haven&rsquo;t even asked them to do so?</p>
<p>These are just some of the many ways you can increase your conversions and grow your business with <a href="http://www.e-shot.biz">email marketing</a>. Continue to test new strategies to find out what works best for you and stick with them.</p>
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