Email Marketing Blog

Why You Need A Campaign Management Software?

admin — Mon, 14 May 2012 09:33:14 +0000

Email marketing is one of the most effective methods of outbound marketing. Particularly, if your organization has a product or services many people may use, it becomes all the more useful to keep your customers notified about what they would get if they took a particular action (as described in your mailer). For example, if you are running an offer for a certain segment of customers, it will be good if you could select those customers and send them the mailer in a personalized fashion.

However, a personalized e-mail campaign isn’t something as simple as it sounds. Out of millions of customers you might have in your database, you need to be very selective in deciding your exact set of recipient as per your particular mailer. This is where an e-mail campaign management system software comes into the picture. An e-mail campaign management system allows you to create several filters on your specific customer data set and give you the e-mail addresses of the customers as suitable to the email campaign you want to perform.

Let us consider a scenario, in which you’re working for a very large office furniture supplier. You have been asked to offer 25% discount to people who brought a computer table at least two years ago from your Manchester store. The target income range for these people should be between £25000 and £30000 and they are at their entry-level career positions. Now, if your database had records of too many customers, it would be a nightmare to manually find the customers that meet these criteria. However, with a campaign management system, you can apply these filters in a cascading fashion and get e-mail addresses of the people who precisely meet these conditions.

Such a list of e-mail addresses will ensure that your email campaign becomes highly targeted. Instead of sending mass e-mails to everyone, you would rather be targeting a group of people who is likely to accept the offer. This is why rate of conversion of these recipients will be much higher than targeting everyone. Of course, the rate of conversion of recipients of an email campaigns definitely defines the success and effectiveness of your marketing efforts.

This is why it is often wise to buy and use a campaign management system when you are dealing with a large set of customers. There are many good campaign management systems available in the market. Few of them are part of specific CRM suites and some of them exist independently as well. You can assess them and get them implemented at your premises or in the cloud.

Email Marketing is here to Stay

admin — Mon, 19 Mar 2012 11:03:09 +0000

If you are serious about promoting a business online, you need to have an impressive email list. There are many people that say that emails have lost its charm and social media marketing is the hot cake in the world of online marketing, but here is the truth.

When you contact someone through email, you have the flexibility to communicate with them when you want and how you want. And if you have the ability to communicate well, you will receive a much higher response than any other forms of social media marketing. And it is easier to manage email with cheap franking machines.

So, what is the difference between email marketing and social media marketing? Well, let us consider a real life example. Recently, I wrote a wonderful blog post and sent its link to Twitter. It earned me 70 clicks in an hour. I posted the same link on my Facebook account and got another 50 clicks. Not great, but not too bad either!

Now, here comes the interesting part. When I sent the same link to my email list, I received more than 500 clicks. In twitter, you cannot ask people to follow you; neither can you force your Facebook friends to check your wall post amidst the long list of status updates. But when you send emails, you know it is reaching targeted customers. So, even though your email list is just twice as large as your social media contact list, you can generate as much about 20 times more click. That is the power of targeted email marketing.

It does not mean that social media marketing is useless, but doing that at the expense of your email marketing is not right. So, you can still work on your social media profiles, but with hand-in-hand with email

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Email Marketing Tips - How to Make Your Emails More Effective

admin — Sat, 03 Mar 2012 01:03:19 +0000

With the Internet growing so wild in popularity, it is not a big surprise that email marketing is one of the most effective was to market any business or product. Many if not all marketers are using some form of email marketing today and you should too if you truly want to be successful at Internet marketing or growing a business. First thing first though, always be sure you have a way for your subscribers to opt out of your list at any given time.

With that said, the first thing you should do when setting up an email marketing campaign is be sure that your message clearly states what your subscribers should expect in future mailings. You can do this in your confirmation email. This is the email they need to click on and confirm their interest. Letting them know what they should expect with your mailings will build a little more trust and make them feel more comfortable in receiving your newsletter.
When setting up an email campaign, you will find two different ways to format your emails; html and plain. It is best to choose plain text if you only have one choice. This is because everyone can and should receive plain text. Plain text will even be received if their settings are set for HTML. HTML messages are prettier, but they tend to get filtered out and shoved in your subscribers spam box. If you must use HTML, be sure to include a plain text version as well. Most if not all auto responders will allow you to do this.

Always follow the 80/20 rule in email marketing…80% value…20% promotion.

It is a good idea to offer free gifts and incentives from time to time in your mailings. These “gifts” should not be junk like rehashed PLR, scams like the Enigin scam or aged ebooks that are useless now. These gifts should be something that will genuinely help your subscribers. Something of value with no strings attached. By including free gifts of value that have no purpose other than to help your readers, you will build trust. Once you build trust, you can promote to your readers for a lifetime as long as you are following the 80/20 rule…80% value…20% promotion.

Factors that Determine the Success of an Email Marketing Campaign

admin — Thu, 19 Jan 2012 12:03:10 +0000

Having a right email marketing system can help in growth of marketing and promotional abilities of your organization. It allows you to inform, promote and interact with your customers and at the same time increase your brand awareness by collecting market research and analyzing consumer trends. The best thing about an email marketing campaign is that everything is clear and transparent. Based on factors like number of emails sent, delivered, and number of responses received you can easily measure its performance.

However, not every email marketing campaign is a success. Some businesses fail to generate a single response even after sending thousands of emails. Mentioned below are some key factors that determine the success of an email marketing campaign:

Design

The design of email is one of the most important aspects that attract customer’s attention towards it. The emails you send should be professionally designed with just the right amount of content. Emails with small but catchy lines attract reader’s attention immediately. Also, the summary of the entire email content should be written in the first few lines of the email.

For instance, if you want to inform the readers about several awards that your HR Company has won, start with - multi-award winning online HR software solution. So, even if the reader doesn’t reaches the end of the email, your message is delivered. Also, the design should be easy and quick to create.

Successful Delivery

Using automated software to send emails might save your cost initially, but these emails often end up in spam box. Therefore, sender reputation and authentication are two critical factors that are important to make sure that emails are actually reaching their target.

Tracking and Reporting

Simply sending bulk emails is not right email marketing. A track on how customers have responded to your past email marketing campaign is vital to find the correctness of your approach. This will help you correct your mistakes and plan your next step of action effectively.

Basic SEO Tips You Should Know About

admin — Sat, 17 Dec 2011 17:33:04 +0000

Marketing online is a specialty in itself and the approaches you would use offline do not always apply. When marketing online one of the things you have to be aware of is how to optimize you’re the different element of your campaign. One sure fire way is to use search engine optimization (SEO) techniques. SEO help in getting your website ranked and aids in getting traffic to your website. Here are some basic SEO tricks you can use.

Use text links as much as possible, since these links are what search spiders follow. If you use scripts to create navigational elements, include text links on the page, such as in the form footer text link navigation.

Review your page title tags, and make sure they have meaningful, unique keywords. Do this for every page of your website.

Review your content. Make sure you have useful content. Weak content will be relegated to lower search engine rankings, so make sure you have good content. Simply stuffing certain unique keywords in your content will not make it good content, or give a higher ranking.

Research and pursue backlinks carefully. You want quality sources to link to you, as these sources have more credibility and can result in a higher search ranking.

If it is not necessary, stay away from having pop u ads on your site. Although they operate like a pop up display not many people like seeing them when viewing a website.

Update your content regularly. You want search spiders to revisit your website regularly, and new content will attract them.

Use Flash or AJAX sparingly in your site. These elements make it harder for search bots to access and index your site. If you must use these elements, use the latest versions.

Remember to use ALT tags on your website. These are text descriptions of images on the site, so search spiders know what images (and content) you have. In your descriptions, specify that it is an image, and describe it fully, using as many unique keywords as you can.

Create a killer mail shot, the right way

admin — Wed, 26 Oct 2011 17:03:08 +0000

Electronic mail shots are something that can either strike pure fear into the heart of the recipient, or make them smile and feel fortunate they checked to see if they had any new emails. The problem with mail shots, though, is that there is no vetting process: the internet is open to anyone to use and abuse and with mobile technology progressing ever more rapidly, a total stranger can force their way into your life just like a charging bull.

Here, then, are a few tips which marketing consultants swear by. Follow them for success…ignore them at your peril:

…don’t offend people. Make sure that if it’s a time of fasting for a certain religion, you don’t go and send a series of food-related e mail shots out to all and sundry…

1) Target your mail shot: this might sound blatantly obvious, but you may be surprised – and shocked – to learn that literally millions of e mail shots go out every day with no real logic or tactics. Avoid this by sending your e mail shots to a list of people who have been researched with some accuracy. Not researching who you send out to is a waste of time. For one thing you’ll probably annoy people, and for another thing even if you do get any business it won’t be enough to outweigh the negatives.

2) When composing content, do be sure to hire a copywriter – or at the very least someone who has a good grasp of the English language. If you don’t do this, you’re making a mammoth mistake and you will regret it, trust us! And that brings us to the third point…

3) Use the right kind of language: if you’re sending out to cabinet makers, don’t use the kind of over the top words and terminology which you would use with lawyers or wine professionals. Using the right language greatly improves your chances of actually having those e mail shots read!

4) Lastly…consider using humour: everyone likes a laugh, and laughter is something that can broach all cultures and, in many cases, religions. A few careful words are interesting and fun and will be well received.

5) Very lastly…please, don’t offend people. Make sure that if it’s a time of fasting for a certain religion, you don’t go and send a series of food-related e mail shots out to all and sundry. At best they will think it’s a joke…and at worse they’ll be deeply offended and bad mouth you to everyone they know, having a terrible lasting effect on you and your business…the exact opposite of what you were trying to achieve in the first place!

The Email Composition

admin — Tue, 06 Sep 2011 11:03:18 +0000

No matter whether you are selling chess sets or introducing new services, email marketing recognizes several rules that need to be carefully observed. Successful marketing strategy is hard to achieve with email marketing simply because people are generally quite negative about receiving emails with ads on them. Nevertheless, there is a way to attract people using a simple email and it all lies in the composition of the email. Here are a few tips on how to compose a well-presented and an attractive email for the purposes of advertising and getting new customers.

Make a customer-friendly email - avoid the cliches about email marketing. Do not simply post a link saying this is the company this email refers to. Rather, include information about the service and the product, make it look classy and do not make yourself look desperate to sell.
Design the email properly. Use design concepts that attract the eye, use colors, images, flash content and get out of the stereotype for email marketing which relies on total views rather customer satisfaction. As soon as your email is well designed, people would see that email marketing can actually offer them a good presentation of a product.
Include information about satisfied customers - this is probably one of the most widely spread but well working concepts in marketing and advertising. Relying on other opinions, people would actually understand more about your product rather than reading all the info available on it.

Following these three simple steps would not only ensure that you will be leading a well composed email marketing campaign, but also guarantee you a serious and a growing number of customers.

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The importance of a reliable data centre

admin — Thu, 18 Aug 2011 15:03:14 +0000

Social media and the rise and rise of companies like Facebook and Twitter are opening up a new world of opportunity. There is so much internet traffic now that a lot of experts are predicting traditional media services like television and print news to be obsolete in as little as twenty years. Certainly this is food for thought, but in order for the social channels and the rest of the internet to operate, it is important as a creative marketer to ensure your online business is housed on reliable servers with excellent speed and connectivity.

A recent article that appeared on the This Is Money website shows beyond doubt, just how invaluable investing in a secure space for your server is. Without a reliable centre for all your data needs, it is highly likely that your business will soon join the scrap heap of failed start ups (of which there are many). Telecity is one of the best known companies for providing its clients access to reliable and secure data centres. Facebook and the BBC both rank as two of the group’s most high profile customers and with good reason. Telecity houses its clients’ entire IT infrastructure purposely in the locations which not only provide security, but connectivity to all the best telecoms and distribution networks to name but a few.

As online marketing is now the most effective way of reaching customers globally for the best price, companies traditionally mired in the twentieth century are struggling to keep up. Facebook alone has demonstrated the sheer power of marketing itself through social networking, but it wouldn’t be able to reach half the audience it does without having access to the best networks, cloud hubs and telecoms channels. As the demand for effective web marketing increases, so too has the demand for more storage centres. It is virtually impossible for a successful online business to house all of its data internally. The storage space required is just not cost effective and there have been many companies that have fallen foul of unreliable in house systems. A lot of the burden, worry and maintenance costs are removed by investing in reliable off-site data centres.

When setting out to market your company online, do not underestimate the IT infrastructure required for your web presence to be secure, connected and successful. Without companies like Telecity, none of us would get very far in the 21^st Century.

Marketing – Always Plan For The Unexpected

admin — Tue, 16 Aug 2011 10:33:22 +0000

What are the disadvantages of being a tailor and specializing in business suits alone? Well, if demand for such suits drops for some reason, you will be out of work and effectively unemployed. How is this related to internet marketing? Well, if you are going to rely on e-mail marketing to spread word about your product and services, you may end up without any customers if e-mail goes out of fashion. Surprised? How can e-mail go out of fashion?

Well, the graveyard is full of people who believe themselves to be indispensable and the world of manufacturing is full of products that were considered perennial favorites. As a smart individual, it is your duty to plan for contingencies. There was a time when all conversations took place through e-mail. Today, people make use of chat messages. With falling cell phone prices, more and more people are relying on voice conversations instead of e-mails.

A large amount of communication takes place through e-mail but you can clearly see that relying blindly on this form of communication is only going to be very dangerous. A simple solution would be to alter or change your business strategy to include Facebook chat and messages as well.

This works pretty much like e-mail but is incorporated within the website. Make sure you have a sufficient scope for such changes to avoid complications at a later date. The last thing you want is to have the perfect business plan and yet end up a failure simply because the product or service you relied on went out of fashion.

5 Reasons Not to Spam

admin — Sun, 14 Aug 2011 23:03:05 +0000

For anyone who is engaged in email market or is about to do so, the one thing you must never ever do is to spam anyone’s email address. Always think of it in terms of how it will affect your relationship with the potential customer. Here are seven reasons for you not to spam

Retaliation via technology

Whether you believe it or not there are people out there who are sophisticated enough that they know how to shut down your ISP, website, and even your mail server. They can also cause some serious problem for your fax machine, toll-free lines, and your phone service.

Termination of Internet service

Most, if not all, ISPs have policies that prohibit spamming. So should your ISP learn that you are engaged in spamming it is more than likely that they will have your internet access terminated and also have your website removed. It’s like in real estate where commercial letting agents cannot solicit from people who have not asked for it.

It’s unethical

When you advertise via other methods such as TV, direct mail, or telemarketing you pay to have your message distributed through acceptable media. With spamming you will be hijacking someone else’s resources and attempting to get a free ride.

Legal issues

ISPs have brought legal actions against spammers for abusing their networks. Some countries now have very serious spamming laws with some very serious consequences.

Damage to your reputation

Internet users do not like unsolicited commercial emails so anyone or any business that engages in this method of advertising will suffer damaging publicity.

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