Email Marketing Blog

Market Research: Online Surveys

When considering the tools to use to carry out a piece of market research, online surveys are increasingly being utilised by companies to collect valuable and data rich information from their target markets. Online surveys are classed as a primary data collection method and can be very cost effective, with many sites offering ‘web-surveys'free of charge via their web page, the surveys are professional and easy to create. It is an intelligent use of resources in the majority of research More

6 Pillars of Email Marketing

If you thoroughly scan the inboxes, more than often you will see they are filled with permission-based spam. In other words they meet the anti-spam and data scrubbing requirements physically but not psychologically. That is they fail to engage the reader, and come now and then and simply disgust the recipients. As a result they encounter a high opt-out rate. Here I will enlighten you about how your approach should be as an email marketer.

Getting consent to send email More

Integrated Marketing Communication on the Internet

The role of marketing to organisations whether small, medium or large is a very important one. Just like many other fields of endeavour, marketing has also evolved. Concepts such as integrated marketing communication (IMC) have even developed and it encompasses various sub-parts. IMC is comprised of advertising, public relations, direct marketing, personal selling and sales promotion. Thanks to the internet, virtually every aspect of the IMC process also goes on electronically. The internet has become an advertising medium, sales promotion More

Defend Your Marketing Approaches

It has been an era of marketing development and a stage where business developers are doing their best in order to develop their businesses and promote it among people. Online advertising and marketing approaches are among the most common methods for marketing and even paper shredders companies are expanding through these means. However, many times a business institution is at risk because of defamation - when concurent businesses or incorrect publishers and reviewers wrongfully criticise your business. This is when More

Selling services

When you think of email marketing, most people tend to think of companies and organisations that sell products, yet businesses that provide services, such as financial advisors, beauty therapists and even charities need to reach out to potential customers, clients and donors too.
Selling services are different to selling products, especially when it comes to email marketing. If you’re promoting an intangible item like financial advice then you can’t really include pictures of what the clients are going to More

Communicating with diverse clients

As an increasingly outsourced business function, e-mail marketing companies are finding their travel requirements increasing as they move from country to country in order to meet with and service client needs across the world. While the internet has (both helpfully and profitably) rendered the world a smaller space, the hassle of travel is still very real. While companies struggle to minimise costs in order to eke out profits from increasingly cost-cutting clients, these same clients have an expectation of face More