Email Marketing Blog

Internet Marketing – Keep It Simple Silly

Experienced entrepreneurs approach internet marketing techniques with an unnecessarily cautious approach. They are so hesitant to exploit this medium that they end up wasting resources and do not enjoy results at all.

Internal marketing will work best only when it is kept as simple as possible. Visualize a GP jobs page on the internet. What kind of advertisements will individuals visited this page be interested in reading? How about a website More

Managing your public realtions: Social media

Over the last few years, Web 2.0 technologies have had a profound effect upon the way in which we do business in a modern world. An appraisal of the literature pertaining to Web 2.0 technologies, social media and connecting role they play in modern public relations practice can identify that the realm is still emergent, necessitating further development and conceptualisation to move forward. This decree is mirrored through evaluation of the results when search terms appropriate to social media, web More

Mass email murder

Ever since the Internet has existed, one thing has been extremely prevalent: mass email. Also know as Spam times one billion…It’s a real problem for many people, and something which few people actually like receiving.

So the question is this: when sending an e-mailshot, how do you guarantee that it will be well received? Tricky one, but follow these pointers of what NOT to do and you should at least be in with more of a chance.

1) It doesn’t More

Market Research: Online Surveys

When considering the tools to use to carry out a piece of market research, online surveys are increasingly being utilised by companies to collect valuable and data rich information from their target markets. Online surveys are classed as a primary data collection method and can be very cost effective, with many sites offering ‘web-surveys'free of charge via their web page, the surveys are professional and easy to create. It is an intelligent use of resources in the majority of research More

6 Pillars of Email Marketing

If you thoroughly scan the inboxes, more than often you will see they are filled with permission-based spam. In other words they meet the anti-spam and data scrubbing requirements physically but not psychologically. That is they fail to engage the reader, and come now and then and simply disgust the recipients. As a result they encounter a high opt-out rate. Here I will enlighten you about how your approach should be as an email marketer.

Getting consent to send email More

Integrated Marketing Communication on the Internet

The role of marketing to organisations whether small, medium or large is a very important one. Just like many other fields of endeavour, marketing has also evolved. Concepts such as integrated marketing communication (IMC) have even developed and it encompasses various sub-parts. IMC is comprised of advertising, public relations, direct marketing, personal selling and sales promotion. Thanks to the internet, virtually every aspect of the IMC process also goes on electronically. The internet has become an advertising medium, sales promotion More