Create a killer mail shot, the right way

Electronic mail shots are something that can either strike pure fear into the heart of the recipient, or make them smile and feel fortunate they checked to see if they had any new emails. The problem with mail shots, though, is that there is no vetting process: the internet is open to anyone to use and abuse and with mobile technology progressing ever more rapidly, a total stranger can force their way into your life just like a charging bull.

Here, then, are a few tips which marketing consultants swear by. Follow them for success…ignore them at your peril:

…don’t offend people. Make sure that if it’s a time of fasting for a certain religion, you don’t go and send a series of food-related e mail shots out to all and sundry…

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