Email Marketing Blog

Mass email murder

Ever since the Internet has existed, one thing has been extremely prevalent: mass email. Also know as Spam times one billion…It’s a real problem for many people, and something which few people actually like receiving.

So the question is this: when sending an e-mailshot, how do you guarantee that it will be well received? Tricky one, but follow these pointers of what NOT to do and you should at least be in with more of a chance.

1) It doesn’t More

Market Research: Online Surveys

When considering the tools to use to carry out a piece of market research, online surveys are increasingly being utilised by companies to collect valuable and data rich information from their target markets. Online surveys are classed as a primary data collection method and can be very cost effective, with many sites offering ‘web-surveys'free of charge via their web page, the surveys are professional and easy to create. It is an intelligent use of resources in the majority of research More

6 Pillars of Email Marketing

If you thoroughly scan the inboxes, more than often you will see they are filled with permission-based spam. In other words they meet the anti-spam and data scrubbing requirements physically but not psychologically. That is they fail to engage the reader, and come now and then and simply disgust the recipients. As a result they encounter a high opt-out rate. Here I will enlighten you about how your approach should be as an email marketer.

Getting consent to send email More