Email Marketing Blog

Archive for April, 2011

Apr
28

Integrated Marketing Communication on the Internet

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Integrated Marketing Communication on the Internet

The role of marketing to organisations whether small, medium or large is a very important one. Just like many other fields of endeavour, marketing has also evolved. Concepts such as integrated marketing communication (IMC) have even developed and it encompasses various sub-parts. IMC is comprised of advertising, public relations, direct marketing, personal selling and sales promotion. Thanks to the internet, virtually every aspect of the IMC process also goes on electronically. The internet has become an advertising medium, sales promotion More

Apr
25

Defend Your Marketing Approaches

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Defend Your Marketing Approaches

It has been an era of marketing development and a stage where business developers are doing their best in order to develop their businesses and promote it among people. Online advertising and marketing approaches are among the most common methods for marketing and even paper shredders companies are expanding through these means. However, many times a business institution is at risk because of defamation - when concurent businesses or incorrect publishers and reviewers wrongfully criticise your business. This is when More

Apr
17

Selling services

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Selling services

When you think of email marketing, most people tend to think of companies and organisations that sell products, yet businesses that provide services, such as financial advisors, beauty therapists and even charities need to reach out to potential customers, clients and donors too.
Selling services are different to selling products, especially when it comes to email marketing. If you’re promoting an intangible item like financial advice then you can’t really include pictures of what the clients are going to More

Apr
5

Communicating with diverse clients

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Communicating with diverse clients

As an increasingly outsourced business function, e-mail marketing companies are finding their travel requirements increasing as they move from country to country in order to meet with and service client needs across the world. While the internet has (both helpfully and profitably) rendered the world a smaller space, the hassle of travel is still very real. While companies struggle to minimise costs in order to eke out profits from increasingly cost-cutting clients, these same clients have an expectation of face More

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