How To Use Email Marketing Effectively In Your Business
Email marketing, when done correctly, can be a very effective way to build your business. Many marketers have actually built an entire business from email marketing alone. Below you will find some tips you can follow to use this type of marketing in your business successfully.
Before continuing on, it is important that you understand that sending people email that they have not requested is considered SPAM and will get you into some serious hot water, so don’t do it. With that being said, lets continue on with the tips.
Tip # 1: Concentrate on creating short but creative subject lines. Boring subject lines do not get opened. Extra long subject lines get cut off and don’t get your email opened. Short and eye catching subject lines get opened.
Tip # 2: Address your subscribers by their name. This not only personalizes the message to them individually, it also increases your click thru rate because your readers feel as if you are addressing them personally and have something valuable to offer them. Besides, nothing is more annoying than being part of a bulk promotional email spam look a like.
Tip# # 3: Offer valuable content in your message body. You want to give your readers a reason to finish your email and open your next one. If your content is helpful, it will increase your conversion rates because you have positioned yourself as an expert in your industry. Besides, poor content increases your opt out rate which will hurt sales tremendously.
Tip # 4: Make sure to include some type of call to action in your email. Give clear instructions on what your readers should do next. Why should anyone visit your business link if you haven’t even asked them to do so?
These are just some of the many ways you can increase your conversions and grow your business with email marketing. Continue to test new strategies to find out what works best for you and stick with them.
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