Email Marketing Blog

How to Stop Rogue Wi-Fi Hotspots Security Threats

It is important to know that antivirus software or just a firewall can never ensure you 100% protection for your data. There are indeed some methods to thwart the intensions of malicious attacks and wicked attempts to steal any of your data.

You must be aware that free Wi-Fi networks are present anywhere you go. But sometimes the attackers open up a scam Wi-Fi network to entice the unwary users so that they get connected to it. Immediately after you get connected to this wireless network, the attackers can trace your computer’s data traffic and assemble all the insightful information that you send, say like your passwords or card pin numbers. Here is a list of things to keep in mind to be secure:

Network name verification: This is very important. Whenever you are using the Internet through any of the cyber centers or any other public places, it is extremely important for you to enquire about the SSID of that center’s network. SSID is the name of a wireless network which is relayed over the airwaves and your computer receives this networks signal as a result of which the name appears in the list of all the existing networks. If you are not sure then don’t get connected to any open network because most of the wireless networks are not encrypted and therefore do not ensure protection to your data which means that all the information bits traveling between your computer and the router device is vulnerable to changes that can be made by other people who are within your network range. It is always advisable that you should not get connected to public Wi-Fi networks unless you are sure that you possess secure VPN networks.

Stronger encryption is better: There are many Wi-Fi network encryptions with some differences. The most widely used is the WEP (wired equivalent privacy) but it can easily be decoded with the tools that are available for hackers. However it is advisable to use WPA (Wi-Fi protected access).

Log on to your router’s console and go to wireless security settings and allow WPA and then enter your password.

Save settings and restart router. These are some safe methods. If you are looking for more advice, check out this blog.

How to Choose an Email Marketing Service

E-mail marketing services or e-mail service providers (ESP) are services that will carry the burden of sending out mass e-mails. They host the marketing services so that your ISP will not have to be over-worked.

Regular ISPs are not designed to handle mass e-mails, so the need for a well established service for your marketing purposes is mandatory. But choosing the proper email marketing service to fit your online business can be a difficult endeavor. Here are a few guidelines when shopping for a provider:

Firstly, be sure to select a server with a private IP. This will prevent your target customers from learning your unique internet protocol. Shared IPs should be avoided at all costs.

Secondly, you want to find a service that has good reporting with easily accessible reports that are also easy to understand. You don’t want your marketing reports to be convoluted.

Next, locate a service that provides reliable and effective customer support and training. If you don’t know what you are doing, you won’t be successful. Having the proper support will provide you and your customers with the right frame of mind and security to continue operating your business stress free.

Your email marketing service should also have a strong infrastructure with multiple high-speed lines with redundancies in place. A collapse of the service would be disastrous to your business and may also cause some customers to look for alternatives. A strong infrastructure will provide stability.

Lastly, let’s not forget the payment and pricing. There are usually two types of pricing: 1) monthly billing with no limits; or 2) billing per use. Choose the billing scheme that suits your business. For example, if you’re not sending out as many mass e-mails as other businesses, try using a billing per use style. This will cut down on your costs and save you money in the long run.

Most providers will offer a free trial period. Utilize this. Determine if one email marketing service provider is better than another by testing out a few during their free trial period. Once done, you can then determine the best service for your business.

How To Use Email Marketing Effectively In Your Business

Email marketing, when done correctly, can be a very effective way to build your business. Many marketers have actually built an entire business from email marketing alone. Below you will find some tips you can follow to use this type of marketing in your business successfully.

Before continuing on, it is important that you understand that sending people email that they have not requested is considered SPAM and will get you into some serious hot water, so don’t do it. With that being said, lets continue on with the tips.

Tip # 1: Concentrate on creating short but creative subject lines. Boring subject lines do not get opened. Extra long subject lines get cut off and don’t get your email opened. Short and eye catching subject lines get opened.

Tip # 2: Address your subscribers by their name. This not only personalizes the message to them individually, it also increases your click thru rate because your readers feel as if you are addressing them personally and have something valuable to offer them. Besides, nothing is more annoying than being part of a bulk promotional email spam look a like.

Tip# # 3: Offer valuable content in your message body. You want to give your readers a reason to finish your email and open your next one. If your content is helpful, it will increase your conversion rates because you have positioned yourself as an expert in your industry. Besides, poor content increases your opt out rate which will hurt sales tremendously.

Tip # 4: Make sure to include some type of call to action in your email. Give clear instructions on what your readers should do next. Why should anyone visit your business link if you haven’t even asked them to do so?

These are just some of the many ways you can increase your conversions and grow your business with email marketing. Continue to test new strategies to find out what works best for you and stick with them.