Backpage vs Craigslist Marketing - When Craigslist Is No Longer An Option
No doubt if you have heard of Craigslist online classifieds, then you have surely heard of it’s cousin site Backpage. Maybe not as effective as Craigslist, you can still generate a good deal of leads and prospects for your business if done the correct way. In fact, because of the strict terms Craigslist has now laid out for marketers, many are already turning to Backpage because it is much simpler to use and almost just as effective.
The one key to Backpage that you did not have to experience with Craigslist is that you will have to post more ads to generate the same results. For instance, to get the same results as you would posting just one ad on Craigslist, you would have to post around 20 ads on Backpage. Do not let this discourage you, because it only takes about 5 minutes to post 20 ads. When posting your ads, be sure not to post the same ad over and over. Change it up a bit and also do not post the same ad in the same city on the same day. Backpage frowns on this.
Get your ads noticed and rise above the competition by creating “call to action” headlines and ad copy. Get your ads to stand out. You want to create desire, interest or curiosity. Only then will people skip past the competitors and click on your ads.
Spice your ads up with images. People tend to click on ads that have images before they click on ads with just plain text. This is an excellent way to make your ad stand out from the crowd. Also, sometimes it pays to pay. Backpage has some affordable advertising packages that will keep your ad listed and on top of others resulting in more visibility. However, you can get just as effective results with their free service simply by posting more ads.
The key to Backpage marketing is that you need to be consistent and keep posting those ads. Make them as compelling and enticing as you can and you should start to receive a flood of traffic to your sites or email inbox in no time. Why bother with all the Craigslist nonsense when you can get results with a much easier system - Backpage marketing.
And now for an update on work for you all to critique, I have finally finished the changes for the Botox London webpage. I am rather confused how I feel about this one, any criticisms are welcome