5 Top Tips to Email Marketing
April 15th, 2008
Whatever business you run, if you have a website it is always worth having some kind of mailing list people can opt into. Once you have their data, you can keep them up to date about special offers, new products and prices, and any events that you might have in the pipeline. If you have decent piece of email marketing software, it will mostly be automated and you’ll be able to roll it out quickly and easily.
So if you have all these things in place already, here are five top tips in order to improve your email strategy.
List cleaning.
Be sure to update and keep your lists clean and current. There is nothing more alienating that emailing the company owners now deceased father trying to sell him your product or services.
Segment your list so that you can take advantage of niche areas of people for targeted marketing.
Authenticate those on your list, make sure that the data is true and clean.
Rather than re email the same campaign again and again, remember to rethink and rebuild some from scratch. Even if you are selling the same thing, different presentation and packaging can make all the difference.
Triggered emails to stay in touch
Triggered emails are automated emails that get sent out under a set of conditions. These are a great way to keep touch with your client base. For example, if you capture their brith date on signing up, any time the birthday of one of them comes up, the system will automatically send them a happy birthday email. This is a great way to make each person feel like an individual, even though you are mass processing them.
