5 Top Tips to Email Marketing

April 15th, 2008

Email marketing softwareWhatever business you run, if you have a website it is always worth having some kind of mailing list people can opt into. Once you have their data, you can keep them up to date about special offers, new products and prices, and any events that you might have in the pipeline. If you have decent piece of email marketing software, it will mostly be automated and you’ll be able to roll it out quickly and easily.

So if you have all these things in place already, here are five top tips in order to improve your email strategy.

List cleaning.
Be sure to update and keep your lists clean and current. There is nothing more alienating that emailing the company owners now deceased father trying to sell him your product or services.

List segmentation
Segment your list so that you can take advantage of niche areas of people for targeted marketing.

Use authentication methods
Authenticate those on your list, make sure that the data is true and clean.

Rethink, don’t just roll out.
Rather than re email the same campaign again and again, remember to rethink and rebuild some from scratch. Even if you are selling the same thing, different presentation and packaging can make all the difference.

Triggered emails to stay in touch
Triggered emails are automated emails that get sent out under a set of conditions. These are a great way to keep touch with your client base. For example, if you capture their brith date on signing up, any time the birthday of one of them comes up, the system will automatically send them a happy birthday email. This is a great way to make each person feel like an individual, even though you are mass processing them.

Don’t join the LOTR online free trial from the UK

October 2nd, 2007

SQL Basic Table manipulation « IdleTymes BlogOkay a week ago me and a friend join, decided we would try out the newlord of the ring online game. We spent a whole week adventuring together and figuring out the world (Which is very very similar to World of Warcraft). So at the end of the trial we wanted to continue. But when I tried to login to pay for the subscription. It wouldn’t let me pay using a UK Credit card.

I was slightly worried. So I logged onto the support system and sent this email:

Hi I have been paying your game under trial now for 7 days.
I have just come to buy into the game but the system will not accept UK Credit cards.  What can I do?
 

Three days later I received this email:

Greetings Edward,
Thank you for your inquiry.Unfortunately, the digital download is only available to  North America, Australia, and New Zealand.To continue playing on your trial, you would need to purchase North American version of the game.   Otherwise, you can play on the European version.For more information on the European version of LOTRO, please visit  www.Lotro-europe.Com.
If you have any further questions or concerns, please click the link below to respond. 

Thank you,
The Turbine Customer Service Team

This wasn’t much help to me. So I replied with this email:

I’m trying to but it will not accept my credit card  Details. Is their any other way we can pay?  

We have already been playing for a week and really  Don’t want to start from scratch.  

Please help
Ed

That was a week ago and I have heard nothing since. So be wary everyone. If you are on the LOTR and you opted for the free trial. You won’t get to keep your character and Turbine support sucks completely.

I’m now contacting the

UK Support that is buy code master, with this message:

Hi I have tried the free Trial of the Lord of the rings. But when the trial finished I found out that I was on the American server and now cannot carry on playing. I’m rather miffed because me and my friend have invested a week in the character and so on and we are not really sure we want to start again from scratch. My

USA Account is nixies66 is their anything I we can do?

But I believe that in the UK You need to buy the actual game in a box! How bad I that for the environment. I will keep you all updated. I’m still not entirely sure what a blepharoplasty clinic is, but I know its some

kind of plastic surgery type thing. What’s the relevance of this you may ask? Well, our great leader and Company MD has usefully gotten every employee a

discount for it! Tara, the MD’s secretary is thinking of having a boob job - and I suspect that the company will definatlely hold to their promise of providing a discount! Good luck to her!

Welcome

March 5th, 2007

Welcome to Spot mail, a news hub dedicated to the ins and outs of email marketing. Persently the site is in the process of being put back together in it news guise. Please stick with us, be a little patience with us.